A Social Well-Being Platform for Gen Z & Alpha, Powered by Blue the “Big Sister” Ai Chatbot
THE WORLD NEEDS SAFE SPACES FOR YOUNG PEOPLE
Our world is undergoing a mental health crisis and it is disproportionately affecting young people. When we met the Blue Fever team they had been already been serving young people for years with teh SMS based Ai powered Big Sister “Blue”. The team was bumping up against the limitations of a SMS only based product and needed help conceptualizing & developing a more impactful future for their company and their thousands of Gen Z users.
A RESEARCH BASED APPROACH TO GEN Z MENTAL WELLNESS
Though the Blue Fever team had great success helping Gen Z with their SMS chatbot, the next phase would require an expansion of thinking, service, and features. Beginning with our Discovery process the team dug into the research, psychology, and tactics to help young people help themselves achieve a better quality of mental wellness.
What we discovered is that when someone feels seen they are more likely to reach out for and trust life-changing, even life-saving, support. Our aim then became to create a social platform that leverages the power of self expression, positive peer support, and toxicity blocking tech to allow people to express themselves, be “seen” by a positively community, and get support based on emotional relevance.
SAFETY, COMMUNITY, AND FUN... IN THAT ORDER ONLY.
When designing tools for young people, safety is always #1. Blue Fever posed the extra challenge of not only designing a safe environment, but also one where users can create content, interact with one another, and interact with a “big sister” ai. Through our Design Phase our team needed to be extra conscious of identity, vulnerability, and trust building with the most skeptical and hard to reach demographic.
The result was the Blue Fever co-journaling app. Users create anonymous profiles by rolling random and hilarious usernames like “Peachy Goblin” which they can pair with an avatar from our library of expressive but anonymous images. From there users can join journals around key emotional topics or events like “Feeling Sad” or “First Day of School” to create Instagram Story type posts expressing their emotions on the topic. The community comes together to share Gifs and Hugs (the BF equivalent of a “like”) to help the user feel “seen”. Once the app has gathered enough emotional data the system can offer recommendations and guidance straight from Blue, the “Big Sister” ai chatbot.
“KINDNESS ONLINE MATTERS. IN THE SELF LOVE APP BLUE FEVER, IT THRIVES.” - APPLE
Gen Z loves Blue Fever. Since launching this new vision for the company Blue Fever has gone on to win Apple’s App of The Day multiple times, raise another $7M (within 18 months of launch), and experience exponential growth of both users and generated content.
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