The Awe Inspiring Scale of the Olympic Games in your Living Room, Presented in Emmy Nominated AR.
THE FUTURE OF THE GREATEST SPORTING EVENT ON THE PLANET
For more than 100 years the modern Olympic Games has been considered the world's foremost sports competition with more than 200 teams, representing sovereign states and territories participating. Though the ancient Olympic games has it’s roots close to 3,000 years ago, it continues to modernize year over year. One such modernization was the inclusion of the Youth Olympic Games for junior athletes aged 15 to 18 years old beginning in 2010.
As the games continue to modernize so too must their methods of presentation, especially when aimed at younger audiences. With this in mind, the Olympic IOC enlisted the help of several technology teams, including the crew at Polyform, to do something that had never been done in the history of the Olympic Games.
EXPERIENCE THE THRILL & SCALE OF OLYMPIC GOLD AT HOME
Our friends at XR Media Group, whom we had worked with on the Red Bull Rampage project the year prior, worked directly with the IOC and the Intel drone teams to capture these beautiful Olympic venues in full 3D. Leveraging the power of photogrammetry and advanced Ai post processing the team created true-to-life digital twins of these locations in a first ever exercise. On the software side, our Discovery team explored new ways to onboard thousands of people into unfamiliar AR workflows, opportunities to include the Youth Olympics mascot Yodli in the fun, and new technologies to enhance the AR experience.
MAPPING DATA TO LIVE BROADCAST & AR MODELS
Through our Design Phase we explored new frontiers of augmented reality interactions as we mapped mapped 360 video, 2D video, live-streamed events, social media, and Olympian information to our scanned mountain model. Not only could users place the the Olympic venues of Les Tuffes France and Lausanne Switzerland in their living room, but they could watch Olympians compete on it in real time, explore Olympian stats, and watch replays parallel to the live TV broadcast.
EMMY AWARD NOMINATED INNOVATION
Gaining high praise globally, our design work was honored with an Emmy Award nomination in the category of Outstanding Digital Innovation in Sports.
Though plans were in motion for a much expanded follow up project with the 2020 Tokyo Olympics, COVID 19 had other plans.
Fortnite UEFN
Hey Robbie
UNIQLO Easel
UNIQLO Kiosk
Red Bull Rampage
Youth Olympics Games
Lululemon
Boost
Juna
UNIQLO Mirror
Blue Fever
Interactio
Wisdo
Nouri
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