Pokemon Go for Sneakerheads, Powered by the Most Visionary Web3 Fashion Brand in the World.
INNOVATING THE INTERSECTION OF GAMING, COLLECTIBLES, & FASHION
We met the RTFKT team mid-2020, the world didn’t know it yet, but we were just about to hit peak COVID and peak NFT mania. Though the RTFKT team couldn’t have known the former, they seemed keenly aware that NFT’s were the future of digital collectibles (at least in the near term). While the rest of us were just learning about Bored Apes the RTFKT team already had visions for what was three steps ahead, but they needed help, and Polyform was stoked to be at the right place at the right time to be a part of history in the making.
INADVERTENTLY DEFINING THE FUTURE OF HYPEBEAST CULTURE.
Through our Discovery Process we dove deep into video game tropes & mechanics, opportunities to enhance the hype of collecting with AR, and peered into the future of collectibles and digital fashion. Admittedly, the RTFKT crew were years ahead of us, routinely identifying trends that wouldn’t even begin to appear in media or culture for 9-12 months later. With their guidance, we set to task creating a glimpse into the future, at the intersection of everything Hype.
AN IDEA AHEAD OF ITS TIME & BIGGER THAN ANY OF US COULD IMAGINE.
We knew we were on to something special as the Design Phase continued down the path defined by the RTFKT team. Part game, part NFT marketplace, part collectibles showcase, powered by gaming, the work we did together through 2020 and 2021 went on to define trends. Though never released (due to their acquisition by Nike), the game centred around collecting digital sneakers (NFT’s), complete with an AR minting/unboxing sequence and virtual try-on for hype UGC. Once collected shoes could be “evolved” by accruing experience points tallied by every step you took in virtual worlds, accrued by connecting your XBox Live or PlayStation account to the app.
IDEA TO NIKE ACQUISITION IN 18 MONTHS
RTFKT have gone on to become Web3 icons since working with Polyform Studio. The shoes we created for this game went on to earn millions as NFT’s and paved the way for CloneX the NFT project that landed them their acquisition deal with Nike and a place in the NFT hall-of-fame as the GOAT. The RTFKT team continues to break boundaries as Nike’s newest house brand.
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