Changing the Way People Shop, and Enriching the In-Store CX with the Masters of Athleisure.

all the digital information IN AN INVISIBLE PACKAGE.

If you visited any Lululemon store before 2019 you could have seen a large chalkboard near the entrance labeled “Community Board” hosting info about yoga classes, local run & cycle routes, profiles of local “ambassadors” in the sport & fitness community surrounding the store location. You would also find an increasing number of technical garments, the details of which the in-store service people had memorized in an effort to provide the best customer experience on the planet.

Through our Discovery Process we explored enhancing these education efforts with tech, without it being “in your face”. Our goal became to imbue store infrastructure with the power to serve as a personal shopper; recommending garment pairings and inventory, an interactive concierge service; that connects shoppers with places to see, eat, or sweat in the surrounding area, and more. The 4X6 wall mounted mirrors seemed like a logical choice. The only problem.... no existing hardware vendor made them to the spec & quality Lululemon demanded.